Welcome!

B.R.A.D.

Be Responsible About Drinking, Inc

was founded by the family and friends of Bradley McCue, a Michigan State University Junior who died of alcohol poisoning after celebrating his 21st birthday.

It is their hope that the educational information distributed by the organization will prevent other families from suffering the loss that they have sustained.

Alcohol Poisoning: A Medical Emergency

If you encounter a person who exhibits one or more of the signs and symptoms CALL 911. Do what you would do in any medical emergency—call immediately. While waiting for 911 emergency transport, gently turn the intoxicated person on his/her side and maintain that position by placing a pillow in the small of the person’s back. This is important to prevent aspiration (choking) should the person vomit. Stay with the person until medical help arrives. If a person appears to be “sleeping it off” it is important to realize that even though a person may be semi-conscious, alcohol already in the stomach may continue to enter the bloodstream and circulate throughout the body. The person’s life may still be in danger. If you are having difficulty in determining whether an individual is acutely intoxicated, contact a health professional immediately—you cannot afford to guess.

Celebrate Safely

Request a Birthday Card

Cards to be sent on a 21st birthday reminding the recipient to celebrate responsibly. Information on colleges and universities or other organizations sending cards that can be ordered below in bulk.

 

Order Birthday Card